Is perfection the enemy of progress?
Is perfection the enemy of progress?
When it comes to tackling the climate crisis, the world’s scientists have warned that it’s now or never. We’re on the brink of irreversible tipping points.
We can, and must, halve global emissions by 2030. Inaction is not an option. Stakeholders, investors, customers and the
planet are demanding action. Everything depends on it.
But we’re also living through an age of greenwashing, the practice of making misleading or unsubstantiated environmental claims. It’s in the spotlight like never before. And pressure is mounting to crack down on it.